Hi Hans,

I see what you're saying. We're not being terribly consistent here, are we? 
;)

I'll pass this along to the targeting team and see what they have to say. 
I'll update this thread when I hear back from them.

Cheers,
Josh, AdWords API Team

On Thursday, March 17, 2016 at 12:52:47 PM UTC-4, HK wrote:
>
> Hi, Josh
>
> My main concern with this is that it breaks the pattern of all the other 
> types, such as MOBILE_APP_INSTALL_USER. The other types point to a parent 
> with ID 0 and that item again has a parent ID of -1 flagging that there is 
> none. To my knowledge, the top level items with ID 0 are not targetable 
> either. We use the IDs and parent IDs to build a user friendly name that 
> represents all the levels in the hierarchy and without the top level item, 
> we have to special case it. Example of name we build based on IDs and 
> parent IDs:
>
> Arts & Entertainment > Music & Audio > Jazz & Blues > Jazz
>
>
> No, it's not that important, but I'm not seeing why it should be different 
> for NEW_SMART_PHONE_USER versus the other ones. See attachment for an 
> example of what is returned for the other types. Using 85001 is confusing 
> to me, as there is nothing telling me what that represents and whether it's 
> the top level or not.
>
>
> <https://lh3.googleusercontent.com/-Yr2McYh4nKI/VureFkFDlVI/AAAAAAAAAMA/5Kk5sXimKsUBPrzl4wqsthzZtUcsBT8aA/s1600/UserInterests.PNG>
>
>
> Thanks,
> Hans
>

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