Hi,

Unfortunately, there is no way to change the text or match type of a 
keyword in both the AdWords UI or AdWords API. You will need to delete the 
old keyword first and then add a new one to "change" it. Please see the 
screenshot for more details as to why this is not possible.

<https://lh3.googleusercontent.com/-5PkrBkWeVgI/Vx9yoBR0MlI/AAAAAAAAABM/-MUBq4lfpvAnipCqeSdch0J8qVpSZP2UQCLcB/s1600/keywordchange.png>















Regards,
Anthony
AdWords API Team

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