Hi Dorian,

Let me check in detail.
Will update this thread once I have an answer.

Best,
Thanet, AdWords API Team

On Wednesday, May 11, 2016 at 1:55:01 AM UTC+9, Dorian Kind wrote:
>
> Hi Shwetha,
>
> thanks for your quick reply. I'm afraid the ValueTrack documentation isn't 
> of much help, though. What I'm observing is that custom parameters are 
> neither being handled "as per standard URL specifications" (as not all 
> reserved characters are escaped) nor does the escaping for {lpurl} apply 
> (as the character { is being percent-encoded, for example).
> Actually we're just going to do all URL-encoding on our end so it's not 
> really relevant, but I'm still curious about what the exact behavior is.
>
> Cheers,
> Dorian
>
> On Tuesday, May 10, 2016 at 6:45:47 PM UTC+2, Shwetha Vastrad (AdWords API 
> Team) wrote:
>>
>> Hi Dorian,
>>
>> You can use this document 
>> <https://support.google.com/adwords/answer/6305348#urlinsertion> as a 
>> reference for ValueTrack parameters. The characters which are escaped 
>> depends on what variant of the ValueTrack parameter you are using. For 
>> example, the {lpurl} is the landing page url escaped as per standard URL 
>> specifications. The characters being escaped also depends on the 
>> position of the parameter in the tracking template. If {lpurl} is not at 
>> the beginning of your tracking template, it escapes the single quote 
>> character along with the characters ?,=,",#,\t, and [space]. 
>>
>> I hope this helps. 
>>
>> Regards,
>> Shwetha, AdWords API Team.
>>
>

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