Hi,

We're looking at restructuring the product groups within our Shopping 
campaign (which are contained in a single ad group).

Currently we have fairly flat structure:

SUBDIVISION--------....
 |       |        |
 |       |        |
OfferId OfferId  OfferId

Changing to a structure with an extra level of subdivision:

SUBDIVISION---------------
 |           |            |
 |           |            |
custom      custom       custom      (based on CUSTOM_LABEL_0)
|  |  |    |  |   |     |  |  |
|  |  |    |  |   |     |  |  |
OfferIds   OfferIds     OfferIds


I plan on structuring by making a mutate call to REMOVE, and ADD the 
correct product groups within the same call within the existing ad group.

Currently we auto-reprice the existing campaign based on historical data 
from PRODUCT_PARTITION_REPORT using the criterion_id of each leaf in the 
tree.
But when I transform the product group tree into the new structure, I can 
see that the critierion_id of each product leaf will change, so for each 
criterion_id 
leaf, we will lose the performance history from PRODUCT_PARTITION_REPORT.

The SHOPPING_PERFORMANCE_REPORT gives pretty much the same data but based 
on OfferId instead of criterion_id. The OfferIds are constant between the 
old and new structure.

My question is, will the the SHOPPING_PERFORMANCE_REPORT for an OfferId 
"ProductA" 
give the same performance stats after the restructuring as it did before?

Thanks for any help.

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  • Shopping Campai... david
    • Re: Shoppi... 'Shwetha Vastrad (AdWords API Team)' via AdWords API Forum
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