Hi everyone,

We are building an in-house reporting solution to generate some customized 
reports and put the obtained data on Google Spreadsheets.

The reports are being generated with the following query (example for the 
month of August compared to ):

SELECT 
AdNetworkType1,Clicks,Impressions,Ctr,AverageCpc,Cost,Conversions,CostPerConversion,ConversionRate
 
FROM ACCOUNT_PERFORMANCE_REPORT DURING 20160801,20160831


However the data downloaded is not the same as the one found directly on 
Adwords interface considering the dates are exactly the same. On Adwords, 
the data is not segmented and  it is set to see data about "All campaigns" 
(not "All enabled" or "All but removed").


Some examples:

Search Network Clicks
Adwords UI:         14927
Adwords API Data:    14246

Adwords API reporting 4.8% less clicks than the Adwords UI.


Search Network Impressions
Adwords UI:         511875
Adwords API Data:    422374

Adwords API reporting 21.19% less clicks than the Adwords UI. (!)


Display Network Clicks
Adwords UI:         37461
Adwords API Data:    38278

Adwords API reporting 2.18% more clicks than the Adwords UI.

And the list goes on...


These differences are present if I use AdNetworkType1 or AdNetworkType2 so 
this is not the source of the problem (as also demonstrated by differences 
on the Display Network).


So the data discrepancies are quite high and right now make Adwords API 
reporting almost unusable. Do you have an idea why the data is not the same 
as in the Adwords UI? Also what would be the best way to solve this?

Thanks.

Marc.

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