We've built an ads editor which contains a series of keyword inputs.
Upon submission, each input value is sanitized and will only include valid
characters. We then explicitly set *match type* via the API.
I was wondering what would happen if the user input itself contained* match
type* symbols that conflicted with our explicit setting.
For example, if I set,
keyword.text = "[baseball cap]";
keyword.matchType = "BROAD";
would this configuration *BROAD*ly match the text "[baseball cap]" (with
brackets) or would it *EXACT*ly match the text "baseball cap". Or would it
ignore the brackets and *BROAD*ly match "baseball cap".
In order to test what would happen, I created a campaign through the API
to experiment. My AdGroup contained each of the symbol variations of
"baseball cap". However, each keyword had its *match type* explicitly set
When I opened the campaign in the Adwords GUI, I could confirm that the
text retained its inputted symbols and had been designated as *BROAD **match
type* (even if the symbols were denoting *PHRASE* or *EXACT*).
For example, he UI had the following values for our input text "[baseball
Text: [baseball cap] Match Type: BROAD
However, when I gave focus to the text input, the UI's validator would
take over and update *match type* to *EXACT* (as long as the brackets
Should we therefore be checking user input and using it to set match type
(according to the detected symbology) on our end? Or will any overrides be
handled by the API despite what I saw initially in the GUI?
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