Hi Rafa,

Please find my answers inline;

*what are the guidelines to validate the URL, path1 and path2 in expanded 
Ads? **Is it necessary to validate all the URL or just the domain 
(e.g. www.example.com 
<http://www.google.com/url?q=http%3A%2F%2Fwww.example.com&sa=D&sntz=1&usg=AFQjCNEFCU3RF7exbH39Ef7Szy9s-UX8WA>).*
By URL do you mean the display URL? Expanded Text Ads (ETAs), unlike the 
text ads, do not require you to validate that the display URL matches the 
domain of the final URL. Instead, AdWords will take the domain from your 
final URL and show it as your ad’s display URL. Path1 and Path2 attributes 
have a fixed 15 character limit (7 characters for languages with double-width 
characters). Your path text doesn’t have to match the exact text of your 
final URL, but it should help the user understand what to expect from your 
landing page. More information is available here 
<https://support.google.com/adwordspolicy/answer/6021630>.

*What characters are not allowed? *
AdWords URLs follow the standard URL validation logic as defined by RFC 3986 
<http://tools.ietf.org/html/rfc3986/> specification. 

*Is there any known regex to be used?*
Unfortunately, I do not have a recommendation on the what would be the best 
regular expression for this purpose. 

Please refer to this table 
<https://developers.google.com/adwords/api/docs/appendix/limits#ad> for a 
complete list of limits on various components of an Ad. For additional 
questions related to AdWords product in general, I would suggest posting 
your queries on the AdWords Product Forum 
<https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords>
.

Regards,
Vishal, AdWords API Team

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  • URL, path 1 and ... rafa . romero
    • Re: URL, pa... 'Vishal Vinayak (Adwords API Team)' via AdWords API Forum

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