Hi Jay, Each keyword has one MatchType. For example, a 'Broad' match keyword with text women's hats is different from an 'Exact' match keyword with the same text (women's hats). Please see this document <https://support.google.com/adwords/answer/2497836> for a detailed explanation of different keyword match types. If you edit the keyword text or the keyword match type, the original keyword will be removed and a new one is created and the statistics your keyword has accumulated will be reset to zero. You can create keywords with the same text and different matching options. This will result in different AdGroupCriterion ID for each keyword text and match type combination.
The QueryMatchTypeWithVariant <https://developers.google.com/adwords/api/docs/appendix/reports/search-query-performance-report#querymatchtypewithvariant> value in the Search Query Performance Report <https://developers.google.com/adwords/api/docs/appendix/reports/search-query-performance-report> tells you how the search terms that triggered your ads are related to the actual keywords in your account. This guide <https://support.google.com/adwords/answer/2472708> provides more details about this report. I hope this helps. Regards, Shwetha, AdWords API Team. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/095a0dca-4ac9-4b5d-b594-c2e64c6ea8c0%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
