Thanks for the reply Thanet, has this been fully rolled out to all 
countries btw?

On Thursday, November 24, 2016 at 1:04:34 PM UTC+1, Thanet Knack 
Praneenararat (AdWords API Team) wrote:
>
> Hello,
>
> If in the ad group, you have only ad customizers *with default values *and 
> no other static ads, then yes, your ads for that ad group will be 100% from 
> your customized ads.
> In other words, the new feature enables you to fallback to *default value* 
> instead 
> of static ads.
>
> About the 50% fallback, I doubt if this is the rule. 
> Under circumstances that your ads are shown, incidentally, there might be 
> many times where your customized ads can't be shown, e.g., due to the space 
> limit.
> If you would like to know more about this, I recommend to ask experts in 
> AdWords 
> Community 
> <https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords>.
>  
> There are a lot of specialized people monitoring that forum as well.
>
> Cheers,
> Thanet, AdWords API Team
>
> On Thursday, November 24, 2016 at 4:49:38 PM UTC+9, AvdV wrote:
>>
>> Hi,
>>
>> The question I have is basically in the title, we would like to be able 
>> to use Countdown ads for 100% of our impressions instead of the forced 
>> 50/50 it used to be. This was because a fallback ad was mandatory and 
>> whatever we did with rotation, it would always show 50% fallback and 50% 
>> countdown/ad customizer. Now this fallback ad is no longer mandatory per 
>> https://googleadsdeveloper.blogspot.nl/2016/11/customize-adwords-ads-with-ad.html
>>  
>> , does this mean the fallback static version of the ad won't be shown 50/50 
>> with the dynamic feed based version?
>>
>

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