Thanks Sreelakshmi for the clarification.

I wanted to ask something related to the IF Function on ad customizers:

Can you have 2 different ads using the IF functionality based on audiences 
on the same adgroup?

Eg Let's say there are the audiences "mailsubscribers", 
"cartabandonershighvalue", "blogvisitors" 

Can we have on the same campaign different advert for each of them using 
the IF Function?
Is the best execution here to include default text on all of them or not at 
all and have a separate ads for the non Audience searchers?

Thanks in advance

Ilias

On Friday, 13 January 2017 20:29:28 UTC, Sreelakshmi Sasidharan (AdWords 
API Team) wrote:
>
> Hi, 
>
> The changes related to customizing the ads with IF functions will be 
> rolled out over the next few months. However, you can verify if this 
> feature is enabled in your account. While editing any one of your ads, type 
> in a "{". If you see a drop down with the 'IF Function' in it would means 
> that your account is enabled for this feature. Please check our Ads 
> Developer blog 
> <http://googleadsdeveloper.blogspot.com/2016/11/customize-adwords-ads-with-ad.html>
>  post 
> for more details. 
>
> Thanks,
> Sreelakshmi, AdWords API Team
>
>

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