Hi Monika,

As per documentation 
<https://developers.google.com/adwords/api/docs/guides/ad-customizers#add_an_if_function>,
 
default text is optional when adding IF functions. The adding of IF 
functions <https://support.google.com/adwords/answer/7207341> is primarily 
for the purpose of inserting a text in your ad when a condition is met. If 
the IF condition was not met and there is no default value, then no text 
will appear in the place where you inserted the IF function. Having said 
that and in relation to your last question, it's not really necessary and 
will primarily depend on your design decision whether you want to have a 
static ad along with ads that have IF functions. 

Regards,
Ivan 
AdWords API Team

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  • Ad customizers ... Monika Vargová
    • Re: Ad cus... 'Ivan Bautista' via AdWords API Forum
      • Re: Ad... Monika Vargová
        • Re... 'Shwetha Vastrad (AdWords API Team)' via AdWords API Forum

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