Hi Sam, 

Feeds are essentially tables which will have columns which are referred to 
as FeedAttributes and each row in this table which is referred as FeedItem. 
A sample use case would be, if you wish to display your Ads with the 
sitelinks of different sections of your page, that is when you choose to 
set up Feeds. 

The FeedItems could be enabled at different levels like customer's entire 
account or at a campaign level or at an AdGroup level. Deciding at which 
level the feed should be enabled is based on the data in your feed and the 
level of control you want. Please check here 
<https://developers.google.com/adwords/api/docs/guides/feed-services#campaignfeedservice>
 for 
more details. Once you apply the FeedItems at an AdGroupLevel, it will be 
applicable for all the Ads in that specific AdGroup. You can only have one 
Feed associated with an AdGroup for a given PlaceHolderType 
<https://developers.google.com/adwords/api/docs/appendix/placeholders>. If 
you are attempting to add more than one Feed at an AdGroup level with the 
same PlaceHolderType, you will get the error : 
FEED_ALREADY_EXISTS_FOR_PLACEHOLDER_TYPE 
<https://developers.google.com/adwords/api/docs/reference/v201702/AdGroupFeedService.AdGroupFeedError.Reason>
. 

You could use FeedItemService 
<https://developers.google.com/adwords/api/docs/reference/v201702/FeedItemService>,
 
if you need to enable specific feedItems at the AdGroupLevel. This will 
help you filter which FeedItems (rows) apply to the specific ad group using 
a matching function. You can check this 
<https://developers.google.com/adwords/api/docs/guides/feed-services#feeditemservice>
 section 
for more details. 

If you are interested, you can find the code samples here 
<https://developers.google.com/adwords/api/docs/guides/feed-services#source>
.

Thanks,
Sreelakshmi, AdWords API Team

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    • Re:... 'Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum

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