Hi Vy,

While I may not be able to comment on a business perspective, what I can 
share with you, however, can benefit your case. The feature I would 
recommend in case you opted to switch to the AdWords API would be the 
BatchJobService. This service will allow you to process in bulk a number of 
operations 
<https://developers.google.com/adwords/api/docs/guides/batch-jobs#supported_operations>
 which 
it supports. Please note however, that for transitiong STAs to ETAs via the 
AdWords API would require your intervention as seen here 
<https://developers.google.com/adwords/api/docs/guides/expanded-text-ads#upgrade_tips>
. Additionally, the available feature to do this in bulk is via the ETA 
Transition Helper from AdWords Scripts as seen here 
<https://developers.google.com/adwords/api/docs/guides/expanded-text-ads#upgrade_helper>
.

Should you choose to switch to the AdWords API, you may follow the steps in 
this guide <https://developers.google.com/adwords/api/docs/guides/signup> on 
how to create an MCC account and secure a developer token, in case you 
still don't have any. You can then proceed to generate your OAuth 
credentials 
<https://developers.google.com/adwords/api/docs/guides/authentication>, 
download a client library 
<https://developers.google.com/adwords/api/docs/clientlibraries>, and use test 
accounts 
<https://developers.google.com/adwords/api/docs/guides/accounts-overview#test_accounts>
 to 
test out the AdWords API until your basic access has been approved. I hope 
this has been helpful.

Best regards,
Peter
AdWords API Team

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