Hi Kiran,

Bid Landscapes 
<https://developers.google.com/adwords/api/docs/guides/bid-landscapes> in 
AdWords API is analogous to bid simulators 
<https://support.google.com/adwords/answer/2470105> in the AdWords user 
interface. This service shows how changes to your bids might change the 
cost or the number of clicks, impressions, etc for your keyword, ad group, 
or campaign. The estimates from bid simulators are based on an unrestricted 
budget. You can instead use the TrafficEstimatorService 
<https://developers.google.com/adwords/api/docs/guides/traffic-estimator-service>
 to 
retrieve traffic estimates different campaign criteria, network settings, 
daily budgets, and max CPCs.

The Campaign-wide bid option simulates what could have happened to your 
campaign performance over the specified time period if all keyword bids 
were removed and all ad group bids were set to the single value specified 
in the table. You'll need to use the LandscapePoints 
<https://developers.google.com/adwords/api/docs/reference/v201702/DataService.BidLandscape.LandscapePoint#bid>
 in 
the response to correlate based on the bid to interpret the results. The 
GetKeywordBidSimulations 
<https://github.com/googleads/googleads-java-lib/blob/master/examples/adwords_axis/src/main/java/adwords/axis/v201702/optimization/GetKeywordBidSimulations.java>
, GetCampaignCriterionBidModifierSimulations 
<https://github.com/googleads/googleads-java-lib/blob/master/examples/adwords_axis/src/main/java/adwords/axis/v201702/optimization/GetCampaignCriterionBidModifierSimulations.java>
 and EstimateKeywordTraffic 
<https://github.com/googleads/googleads-java-lib/blob/master/examples/adwords_axis/src/main/java/adwords/axis/v201702/optimization/EstimateKeywordTraffic.java>
 Java 
examples show how to get bid simulations and traffic estimates. Example 
code in other languages is available here 
<https://developers.google.com/adwords/api/docs/clientlibraries>.

Regards,
Shwetha, AdWords API Team.

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  • Budget Ideas Kiran Narasareddy
    • Re: Budget... Kiran Narasareddy
      • Re: Bu... 'Shwetha Vastrad (AdWords API Team)' via AdWords API Forum

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