Hi Shwetha,

we noticed a little bit different behavior for these keywords that had 
their bids updated via "ADD" operation. Looks like it takes them way longer 
to start performing on new bids than when we use actual SET operation.


Thank you,
GDZ

On Friday, March 24, 2017 at 2:55:29 PM UTC-4, Shwetha Vastrad (AdWords API 
Team) wrote:
>
> Hi, 
>
> Yes, if you only want to change the keyword's bid amount, you can use the 
> ADD operator as well. If the keyword with the text and matchType is already 
> present in the AdGroup, it'll be treated as a SET operation and the keyword 
> attributes as specified. 
>
> Regards,
> Shwetha, AdWords API Team.
>

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