Hi Alexey, 

You need to include the CriterionId and CriterionType fields in the request 
to Ad Performance Report 
<https://developers.google.com/adwords/api/docs/appendix/reports/ad-performance-report>
 to 
get the criteria that triggered the ad. You can then use the Placement 
Performance Report 
<https://developers.google.com/adwords/api/docs/appendix/reports/placement-performance-report>
 
to get the details of the placement if CriterionType is PLACEMENT. The Ad 
Performance Report is a single 
<https://developers.google.com/adwords/api/docs/guides/reporting-concept#single>
 attribution 
report when CriterionId is requested. The CriterionId field behaves as a 
segment and returns any criteria that triggered the ad, not just keywords.

Regards,
Shwetha, AdWords API Team.

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