Hi Leandro,

Please refer below for my answers to your questions :

To start using the AdWords API, you may refer to our sign up guide 
<https://developers.google.com/adwords/api/docs/guides/signup> to setup 
your account and sign up for basic access. You may then refer here on how 
to generate your OAuth2 credentials 
<https://developers.google.com/adwords/api/docs/guides/authentication> and 
to this guide 
<https://developers.google.com/adwords/api/docs/guides/first-api-call> on 
how to make your first api call.

For your other questions :

1. I think I need to decide a primary language from the many available on 
the library (which one is best for a web application?)
*This will primarily depend on which language you or the developers are 
most comfortable with to use.*

2. Do I need a data base of some kind to store the data or is it pulled 
directly from AdWords? (if I need, where do I learn?)
*The AdWords API already provides you the data when you use the GET method. 
The use of an external database would be up to the developers or the client 
if you or they wish to have your own copy of the data.*

3. Do I need any softwares? (which one(s))?
*There is currently no supplemental softwares that is required when 
developing using the AdWords API rather than an IDE software you would use 
to modify or develop using the client libaries 
<https://developers.google.com/adwords/api/docs/guides/first-api-call#get_a_client_library>.
 *

I hope this has been helpful and please let me know if you have any 
additional questions.

Best regards,
Peter
AdWords API Team

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