In AdWords UI, you can set the bid adjustment as described here
<https://support.google.com/adwords/answer/6262954>. This guide
<https://support.google.com/adwords/answer/2732132#eligibility> lists the
bid adjustment eligibility for different campaign types. I would suggest
that you reach out to AdWords support
<https://support.google.com/adwords/answer/7217785> and the AdWords
Community Forum <https://www.en.advertisercommunity.com/> for further
clarifications about bid adjustments.
Shwetha, AdWords API Team.
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