Hi John, 

You can only target or exclude the location criterion at campaign level. 
Please check the criteria usage sheet 
<https://developers.google.com/adwords/api/docs/appendix/criteria-usage> for 
more details. To set the bid modifier 
<https://developers.google.com/adwords/api/docs/guides/bidding#bid_modifiers> 
for 
a Location criterion, you can use the CampaignCriterionService 
<https://developers.google.com/adwords/api/docs/reference/v201710/CampaignCriterionService>
 and 
set the BidModifier 
<https://developers.google.com/adwords/api/docs/reference/v201710/CampaignCriterionService.CampaignCriterion#bidmodifier>
 attribute 
to desired value. Below is a sample SOAP log for setting bid adjustments 
for a postal code:
        <mutate xmlns="https://adwords.google.com/api/adwords/cm/v201705";>
            <operations>
                <operator>SET</operator>
                <operand>
                    <campaignId>****</campaignId>
                    <criterion>
                        <id>9003562</id>
                    </criterion>
                    <bidModifier>0.8</bidModifier>
                </operand>
            </operations>
        </mutate>


Let me know if you have any further questions. 

Thanks,
Sreelakshmi, AdWords API Team

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  • Postal C... John Larrick
    • Re:... 'Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum

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