Hi,

You can use the bidModifier value in the BiddableAdGroupCriterion service, 
with the criterion being the demographic you want to target and adjust bids 
on (gender/age range).   

There is example code for adding BiddableAdGroupCriterion to an adgroup:
https://github.com/googleads/googleads-php-lib/blob/master/examples/AdWords/v201708/BasicOperations/AddAdGroupDemographicCriteria.php

The example adds a criterion for Male.   You can extend this example by 
calling setBidModifier with the % modifier of the AdGroups bid value.   As 
an example, we're bidding +20% on Desktop (Computers) platforms. 

https://developers.google.com/adwords/api/docs/guides/bidding#display_network_criteria_dimensions

For the API support folks, from the URL above, the link to the 'bidModifer 
attribute of BiddableAdGroupCriterion' page 
(https://developers.google.com/adwords/api/docs/guides/%7B%7B%20adgroup_criterion_service%20%7D.BiddableAdGroupCriterion#bidmodifier)
 
is giving a 404.

I hope this helps.  

Matt.

On Monday, 4 December 2017 03:14:04 UTC-6, ken...@blvnp.com wrote:
>
> I have already implemented google adwords API. 
>
> I am using Google Adwords API PHP library.
>
> Things that are possible that I have done:
> - Get list of Campaigns
> - Get list of Ad groups in a campaign
> - Remove a Campaign
> - Remove a Ad group
> - Increase or decrease bid on campaign with platform
> - Get list of bid modifiers of campaigns and ad groups
> - exclude and include locations in a campaign
> - exclude and include gender or age range in a campaign
>
> This that I cannot find:
> - Increase or decrease bid on ad group demographic criteria such as 
> gender/age range
>
> If its possible, can you point me on the right direction? or give me a 
> simple example, it would be great help. Thanks in advance!
>
>

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    • Re:... Matthew Wawrin
      • ... 'Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum
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