Hi Naveen, Depending on the network that you want to target and your goals, you can determine which strategy suits best for you. You can check this <https://support.google.com/adwords/answer/2472725?hl=en> article which will help you choose the bid strategy based on your goals. If you want to focus on conversions, you could consider using AdWords Smart Bidding. This will take much of the heavy lifting and guesswork out of setting bids. If you choose to use Smart Bidding <https://support.google.com/adwords/answer/7065882>, AdWords will automatically use the "Optimize" ad rotation setting. You can read this article <https://support.google.com/adwords/answer/112876?hl=en> about the Ad rotation for more information.
Since this is more of an AdWords product level question, my suggestion is to post this question on the advertisers community forum <https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords#>. The product experts there are better equipped to provide suggestions on this question. Thanks, Sreelakshmi, AdWords API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/ec30a627-0f0d-4fa8-99df-14a1d38adb76%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
