Hi,

When I sum up my basic KPIs (clicks, cost, ...) based 

   - (1) on the ad performance report and 
   - (2) on the criteria performance report

for a whole account, how will the results differ from each other and from 
the allover values that I see in the AdWords UI?


A) Campaign types that have ads but no criteria (as in the criteria 
performance report):

   - Universal App Campaigns
   - Universal Shopping Campaigns?
   
B) Campaign types that have criteria but no ads:

   - Shopping Campaigns do have ads, right?

C) Campaign types that cannot be seen in the ad performance report and in 
the criteria performance report:

   - None?


Is this right so far? Am I missing any other possible differences?

Thanks,
Andreas

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