Hi Lasse,

It is not possible to modify the bid of the keywords without knowing their 
ids. You have to retrieve the keyword first and get their ids and then 
increase their bids using the BatchJobService 
<https://developers.google.com/adwords/api/docs/reference/v201802/BatchJobService>.
 
You may use the CampaignCriterionOperation 
<https://developers.google.com/adwords/api/docs/reference/v201802/CampaignCriterionService.CampaignCriterionOperation>
 or 
the AdGroupCriterionOperation 
<https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService.AdGroupCriterionOperation>
 for 
the batch process. Let me know if you have further clarifications.

Thanks and regards,
Luis
AdWords API Team

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