Hi Jonathan,

The shared sets 
<https://developers.google.com/adwords/api/docs/guides/negative-keywords-shared-sets#shared_sets>
 are 
typically recommended if you have a set of keywords/placements that gives 
you unwanted impressions or clicks across multiple campaigns. In this case 
you would create a shared set with these keywords and apply them across 
multiple campaigns. Since you are not reusing the same set of keywords 
across multiple campaigns, you could just add them as a 
NegativeCampaignCriterion 
<https://developers.google.com/adwords/api/docs/reference/v201802/CampaignCriterionService.NegativeCampaignCriterion>
 on 
the campaign directly using the CampaignCriterionService 
<https://developers.google.com/adwords/api/docs/reference/v201802/CampaignCriterionService>.
 
Please check this example 
<https://developers.google.com/adwords/api/docs/samples/python/targeting#add-targeting-criteria-to-a-campaign>
 for 
code sample. 

As you observed, there is an account limit 
<https://support.google.com/adwords/answer/6372658?hl=en> of 20 shared 
negative keyword lists per account and there is no alternative to adding 
the shared set to the Account. Please let me know if you have additional 
questions. 

Thanks,
Sreelakshmi, AdWords API Team

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  • Creating... jonathan . scholbach
    • Re:... 'Sreelakshmi Sasidharan (AdWords API Team)' via AdWords API Forum
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