I have two AdGroups in a Campaign. Sample data given below:
Ad Group Impressions SearchExactMatchImpressionShare
(EMIS)
Ad Group 1 1490 31.78%
Ad Group 2 16 50.00%
------------ -------------
Total: Ad Groups 1506 33.33%
I am curious to know how actually Google AdWords aggregates
SearchExactMatchImpressionShare metric (EMIS) for two different Ad Groups
in one campaign.
I went through the Google definitions for "SearchExactMatchImpressionShare
", but could not produce expected result (EMIS = 33.33%).
I came up with the following formula after reading definition of
SearchExactMatchImpressionShare on google AdWords forums
EMIS = (EMIS-R/EMIS-A)*100
R = Received (Impressions from Search Query Performance Report for those
search queries which match type is exactly "Exact" or "Exact Close
Variant").
A = Available (=(1490/31.78%))
The numbers that we receive by calculation does not match with the numbers
being shown in AdWords UI(33.33%)
I am not sure if I am doing anything wrong in calculations. I would really
appreciate a quick help on this.
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