Hi Anil, The EQUALS(CONTEXT.DEVICE, "<value>") function type will limit display of specific ad extensions (placeholder types) to mobile or desktop users. If you do not want this limitation to apply, you can simply remove that function from your code and go with only the FEED_ITEM_ID function. Please refer this section <https://developers.google.com/adwords/api/docs/guides/feed-matching-functions#top_of_page> of guide for better clarity.
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