Hi Gary, You are correct that all ages are targeted by default as you can see in this guide <https://developers.google.com/adwords/api/docs/appendix/targetingtypes#ages>. On the ad group level, you can target or exclude an AgeRange <https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService.AgeRange> criterion as you can see in this table <https://developers.google.com/adwords/api/docs/appendix/criteria-usage>. So you have two options for the ad group level, either you target the AgeRange criterion using BiddableAdGroupCriterion <https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService.BiddableAdGroupCriterion> to restrict your ad group for that age range only, or you exclude the AgeRange criterion using NegativeAdGroupCriterion <https://developers.google.com/adwords/api/docs/reference/v201802/AdGroupCriterionService.NegativeAdGroupCriterion> in order for you to target all age ranges except that specific age range.
This said, if your goal is to enable/target the 35-44 age range <https://developers.google.com/adwords/api/docs/appendix/codes-formats#age-ranges> only, then I suggest to target it using BiddableAdGroupCriterion. Thanks, Vincent AdWords API Team -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog and Google+: https://googleadsdeveloper.blogspot.com/ https://plus.google.com/+GoogleAdsDevelopers/posts =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To post to this group, send email to firstname.lastname@example.org To unsubscribe from this group, send email to adwords-api+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to adwords-api+unsubscr...@googlegroups.com. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/699343d4-97c9-4474-ba6c-bf96dcf0a1fe%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.