Hi Arnab,

Currently, the Audience Performance Report 
<https://developers.google.com/adwords/api/docs/appendix/reports/audience-performance-report>
 does 
not support the exact value that you can see in the Audience column in UI 
based on your screenshot as its equivalent field which is the Criteria 
<https://developers.google.com/adwords/api/docs/appendix/reports/audience-performance-report#criteria>
 attribute 
contains criteria prefixes 
<https://developers.google.com/adwords/api/docs/guides/reporting#criteria_prefixes>
 or 
a string representations in the form of *prefix::identifier*. However, to 
match those Audience values in UI to your Audience Performance report, you 
may check the identifier's value based on its type in this guide 
<https://developers.google.com/adwords/api/docs/appendix/codes-formats>.

Feel free to write back for any clarifications.

Thanks and regards,
Luis
AdWords API Team

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