Hello!

 

I have a query let me explain my case first:

 

I generate a report on date *01-Apr-2018* for AdWords data for the month 
period *from 01-Jan-2018 to 31-Jan-2018* (data get from AdWords Reports 
API). At that time (01-Apr-2018) i got following numbers:

 

Impressions    Clicks    Search Impression Share      Exact Match 
Impression Share

     759                20                         
63%                                         72%

OK? data was matched with AdWords UI. Now, the problematic area when i 
generate the same report on *22-May-2018 *for the month period* from 
01-Jan-2018 to 31-Jan-2018. *I got report with different numbers while the 
date range is the same.

 

My question why numbers are change for same date range?

Is there any data updation by Google AdWords in back dates?

If there is data updation by Google AdWords in back dates then why they 
need to do this?

 

Please give reference link if you have any.

 

Thanks & Regards,

Qaiser Javed
1 Expert reply*verified_user* 

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  • ... Qaiser Javed
    • ... 'Luis Xander Talag (AdWords API Team)' via AdWords API and Google Ads API Forum

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