I am querying the ADGROUP_PERFORMANCE_REPORT to get Click-Through Rate and Cost per Click and I've noticed a large difference in numbers when querying monthly and daily data. I was selecting the data by Month originally which was returning an average CTR of about 3% for March. But when I switched to querying it by Date, it was returning a CTR of about 8% for the month of March. This is true in the exported excel sheets as well from the AdWords UI. I exported data for the month of March twice (one using the Month segment and one using the Day segment). The value for March in the Monthly excel sheet is about 3% while the average for March in the Daily spreadsheet is about 8% (when I average together every day of March).
I was assuming that when I query the API by month, it would be averaging the daily data for me and just returning one value for the month. So my question is: How in the world are you calculating the data so that the data returned for one month can be so vastly different from the averages of the daily data for that month? -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. Visit this group at https://groups.google.com/group/adwords-api. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/5027a3bb-d2e7-476f-ab2c-aa27bf817dfa%40googlegroups.com. For more options, visit https://groups.google.com/d/optout.
