so, i added negative criterion and then it worked for me.. thanks for the 
reply.

sorry for the late feedback.

On Wednesday, July 18, 2018 at 11:09:27 PM UTC+5:30, Sreelakshmi Sasidharan 
(AdWords API Team) wrote:
>
> Hello,
>
> I had replied to you on the private thread that I am following up with the 
> team for further updates and to check if the current behavior is the 
> expected behavior. Also, that the AdGroupBidModifierService 
> <https://developers.google.com/adwords/api/docs/reference/v201806/AdGroupBidModifierService>
>  can 
> only be used to set the bid adjustments for the supported criterion types. 
> To add the criterion, you will still need to use the 
> AdGroupCriterionService 
> <https://developers.google.com/adwords/api/docs/reference/v201806/AdGroupCriterionService>
> . 
>
> I do have some updates regarding the demographic criterion like Gender, 
> AgeRange, Parental status. These criteria types are special as they have 
> discrete set of possible values and all the possible values will be enabled 
> by default on each campaign and ad group. Which means, all the values are 
> targeted by default. 
>
> If you want to target only one of the values (such as AgeRange 35-44 for 
> example), the proper approach is to exclude all the other values for the 
> campaign or ad group based on your use case. That said, the API's behavior 
> is inline with what is shared above. Since all the values are enabled 
> anyway, setting one range explicitly is not making the difference. Hope 
> this clarifies your question. Please let me know if you have any further 
> questions. 
>
> Thanks,
> Sreelakshmi, AdWords API team
>

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