keyword: *san diego hotels on the beach*
max_cpc: *7 SEK (0.80 USD)*
locations: *all*
language: *english*

According to the Keyword Planner's search volume and forecasts tool I would 
get ~1500 impressions on August 1. See attached screenshot. (Daily 
impressions between 1-10 August range between 1300-1700 impressions)

According to the TrafficEstimatorService I would get 445-544 daily 
impressions. See the debug output from the Adwords API Ruby gem below.

What could be the cause of this huge discrepancy?

Thanks!

/Sebastian

*Outgoing request:* SOAPAction: "get", User-Agent: pinata-14 
(AwApi-Ruby/1.3.0, Common-Ruby/1.0.2, GoogleAdsSavon/1.0.3, ruby/2.5.0, 
HTTPI/2.4.3, httpclient), Authorization: REDACTED, Content-Type: 
text/xml;charset=UTF-8, Content-Length: 1282
<?xml version="1.0" encoding="UTF-8"?>
<env:Envelope xmlns:env="http://schemas.xmlsoap.org/soap/envelope/"; 
xmlns:ns0="https://adwords.google.com/api/adwords/cm/v201806"; 
xmlns:wsdl="https://adwords.google.com/api/adwords/o/v201806"; 
xmlns:xsd="http://www.w3.org/2001/XMLSchema"; 
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance";>
  <env:Header>
    <wsdl:RequestHeader 
xmlns="https://adwords.google.com/api/adwords/cm/v201806";>
      <userAgent>pinata-14 (AwApi-Ruby/1.3.0, Common-Ruby/1.0.2, 
GoogleAdsSavon/1.0.3, ruby/2.5.0, HTTPI/2.4.3, httpclient)</userAgent>
      <developerToken>REDACTED</developerToken>
      <clientCustomerId>8849260927</clientCustomerId>
    </wsdl:RequestHeader>
  </env:Header>
  <env:Body>
    <get xmlns="https://adwords.google.com/api/adwords/o/v201806";>
      <selector>
        <campaignEstimateRequests>
          <adGroupEstimateRequests>
            <keywordEstimateRequests>
              <keyword xsi:type="ns0:Keyword">
                <ns0:text>san diego hotels on the beach</ns0:text>
                <ns0:matchType>BROAD</ns0:matchType>
              </keyword>
              <isNegative>false</isNegative>
            </keywordEstimateRequests>
            <maxCpc>
              <ns0:microAmount>7000000</ns0:microAmount>
            </maxCpc>
          </adGroupEstimateRequests>
          <criteria xsi:type="ns0:Language">
            <ns0:id>1000</ns0:id>
          </criteria>
        </campaignEstimateRequests>
      </selector>
    </get>
  </env:Body>
</env:Envelope>

*Incoming response:* Content-Type: text/xml; charset=UTF-8, Date: Mon, 30 
Jul 2018 18:29:39 GMT, Expires: Mon, 30 Jul 2018 18:29:39 GMT, 
Cache-Control: private, max-age=0, X-Content-Type-Options: nosniff, 
X-Frame-Options: SAMEORIGIN, X-XSS-Protection: 1; mode=block, Server: GSE, 
Alt-Svc: quic=":443"; ma=2592000; v="44,43,39,35", Accept-Ranges: none, 
Vary: Accept-Encoding, Transfer-Encoding: chunked
<soap:Envelope xmlns:soap="http://schemas.xmlsoap.org/soap/envelope/";>
  <soap:Header>
    <ResponseHeader 
xmlns="https://adwords.google.com/api/adwords/o/v201806"; 
xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201806";>
      <ns2:requestId>0005723ba4e6f6700a563e439a063d2d</ns2:requestId>
      <ns2:serviceName>TrafficEstimatorService</ns2:serviceName>
      <ns2:methodName>get</ns2:methodName>
      <ns2:operations>1</ns2:operations>
      <ns2:responseTime>910</ns2:responseTime>
    </ResponseHeader>
  </soap:Header>
  <soap:Body>
    <getResponse xmlns="https://adwords.google.com/api/adwords/o/v201806"; 
xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201806";>
      <rval>
        <campaignEstimates>
          <Estimate.Type>CampaignEstimate</Estimate.Type>
          <campaignId>1380464335</campaignId>
          <adGroupEstimates>
            <Estimate.Type>AdGroupEstimate</Estimate.Type>
            <keywordEstimates>
              <Estimate.Type>KeywordEstimate</Estimate.Type>
              <min>
                <averageCpc>
                  <ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type>
                  <ns2:microAmount>2721980</ns2:microAmount>
                </averageCpc>
                <averagePosition>4.33040815804821</averagePosition>
                <clickThroughRate>0.0744010696967159</clickThroughRate>
                <clicksPerDay>36.818844</clicksPerDay>
*                <impressionsPerDay>445.3828</impressionsPerDay>*
                <totalCost>
                  <ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type>
                  <ns2:microAmount>111355736</ns2:microAmount>
                </totalCost>
              </min>
              <max>
                <averageCpc>
                  <ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type>
                  <ns2:microAmount>3326864</ns2:microAmount>
                </averageCpc>
                <averagePosition>3.5430610495684136</averagePosition>
                <clickThroughRate>0.09093464512033123</clickThroughRate>
                <clicksPerDay>45.000813</clicksPerDay>
 *               <impressionsPerDay>544.3568</impressionsPerDay>*
                <totalCost>
                  <ns2:ComparableValue.Type>Money</ns2:ComparableValue.Type>
                  <ns2:microAmount>136101456</ns2:microAmount>
                </totalCost>
              </max>
            </keywordEstimates>
          </adGroupEstimates>
        </campaignEstimates>
      </rval>
    </getResponse>
  </soap:Body>
</soap:Envelope>

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