Awesome! I'll ask them for more details on the calculation then. :) Thanks
for pointing me in the right direction!
On Friday, 10 August 2018 20:14:23 UTC+2, Bharani Cherukuri (AdWords API
> Hello Tiana,
> Thank you for sharing the screenshot. The conv. value/ cost is currently
> not a supported field through the API. It is also not possible to pull the
> cost that excludes interactions which did not lead to conversions. You
> could post your concern on the Advertisers Community forum
> so the product experts will be able to take a look and assist you as to how
> they calculate this value.
> Bharani, AdWords API Team
> On Thursday, August 9, 2018 at 7:41:23 AM UTC-4, Tiana S. wrote:
>> Hi guys,
>> As you don't provide a predefined metric to request "Conv. value / cost"
>> in the Reporting API, we're calculating it ourselves by doing `Total Conv.
>> Value / cost`.
>> We've been using this calculation for a while, however, since recently we
>> are noticing some discrepancies with the interface in some cases. Checking
>> the definition again, we found that it now includes the following:
>>> The cost in this metric excludes interactions that can’t lead to
>>> conversions, such as those that happen when you aren’t using conversion
>> Is there anyway we can fetch that cost, so excluding the interactions
>> that can't lead to conversions, so we can calculate a correct "Conv. value
>> / cost"?
>> And if not, are there by any chance plans to add "Conv. value / cost" and
>> "Conv. value / click" to the API?
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