Awesome! I'll ask them for more details on the calculation then. :) Thanks 
for pointing me in the right direction!

Best,

Tiana

On Friday, 10 August 2018 20:14:23 UTC+2, Bharani Cherukuri (AdWords API 
Team) wrote:
>
> Hello Tiana, 
>
> Thank you for sharing the screenshot. The conv. value/ cost is currently 
> not a supported field through the API. It is also not possible to pull the 
> cost that excludes interactions which did not lead to conversions. You 
> could post your concern on the Advertisers Community forum 
> <https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords#>,
>  
> so the product experts will be able to take a look and assist you as to how 
> they calculate this value. 
>
> Regards,
> Bharani, AdWords API Team
>
> On Thursday, August 9, 2018 at 7:41:23 AM UTC-4, Tiana S. wrote:
>>
>> Hi guys,
>>
>> As you don't provide a predefined metric to request "Conv. value / cost" 
>> in the Reporting API, we're calculating it ourselves by doing `Total Conv. 
>> Value / cost`. 
>> We've been using this calculation for a while, however, since recently we 
>> are noticing some discrepancies with the interface in some cases. Checking 
>> the definition again, we found that it now includes the following: 
>>
>>> The cost in this metric excludes interactions that can’t lead to 
>>> conversions, such as those that happen when you aren’t using conversion 
>>> tracking.
>>
>>
>> Is there anyway we can fetch that cost, so excluding the interactions 
>> that can't lead to conversions, so we can calculate a correct "Conv. value 
>> / cost"?
>> And if not, are there by any chance plans to add "Conv. value / cost" and 
>> "Conv. value / click" to the API?
>>
>> Thanks,
>>
>> Tiana
>>
>

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  • ... Tiana S.
    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum
    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum
      • ... Tiana S.

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