Hi Adwords Team,
During a display campaign, we send 2 keywords via Adwords API using EXACT
match. However, when we fetch reports using Adwords API, it is returning
3 keywords and it is flagging the 3rd keyword as Broad match.
How do you get Adwords API to report keywords performance accurately
without adding extra stuff?
*Input KEYWORDS using EXACT Match*
def addTargetKeyword(self,targetDf,adGroupOperation,adGroupId):
#print (targetDf)
keywords = targetDf[JsonConstants.TARGET_KEYWORDS_KEYWORDS]
keyword=keywords.split(",")
if JsonConstants.TARGET_KEYWORDS_MATCHTYPE in targetDf:
matchType = targetDf[JsonConstants.TARGET_KEYWORDS_MATCHTYPE]
else:
matchType='EXACT'
#matchType=matchTypes.split(",")
isPositive=targetDf[JsonConstants.TARGET_KEYWORDS_ISPOSITIVE]
if(isPositive==1):
keywordType='BiddableAdGroupCriterion'
else:
keywordType='NegativeAdGroupCriterion'
##keyWord=[]
for j in range(len(keyword)):
keyWord={
'xsi_type': 'Keyword',
'matchType': matchType,
'text':keyword[j]
}
adGroupOperation.append({
'operator': 'ADD',
'operand': {
'xsi_type':keywordType,
'adGroupId': adGroupId,
'criterion': keyWord
}
})
return adGroupOperation
*KEYWORDS PERFORMANCE REPORT*
def report(self,camp):
print camp
report = {
'reportName': 'TODAY KEYWORDS_PERFORMANCE_REPORT',
'dateRangeType': 'ALL_TIME',
'reportType': 'KEYWORDS_PERFORMANCE_REPORT',
'downloadFormat': 'CSV',
'selector': {
'fields':
['CampaignId','CampaignName','Criteria','KeywordMatchType','FirstPageCpc','TopOfPageCpc','Impressions','Clicks','Cost','Conversions','Status'],
'predicates':{'field':'CampaignId',
'operator':'IN',
'values':(camp)
}
}
}
reportDownloaded =
self.report_downloader.DownloadReportAsString(report,
skip_report_header=True, skip_column_header=False,skip_report_summary=True,
include_zero_impressions=True)
--
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