Hello Tom, 

I see that you're segmenting the report by Date, which will group the 
keywords based on the date. However, few fields (Id, Criteria, 
KeywordMatchType) in the report query are of the type Attribute. This type 
will return the current state of the account, ignoring the timespan of the 
report. This means, irrespective of the date range, the attributes will 
always return the current keywords that are active in the account. Please 
check this guide 
<https://developers.google.com/adwords/api/docs/appendix/reports#field-attributes>
 for 
more information. 

Let me know if you have any other questions. 

Regards,
Bharani, AdWords API Team

On Friday, September 21, 2018 at 6:54:31 AM UTC-4, 
[email protected] wrote:
>
> Hi everyone,
>
> I am accessing the Keyword Performance Report via the API (in Python3, 
> using the standard libraries) and I'm making two separate requests, one to 
> bring back a list of all my active (/enabled/eligible) keywords, and 
> another to pull performance data for those keywords. I do this because the 
> performance report returns data on inactive keywords that I want to filter 
> out.
>
> I'm puzzled because some active keywords are not being returned in the 
> keyword performance report. According to this advice [
> https://support.google.com/google-ads/answer/2404039?hl=en-GB] the 
> performance report will exclude keywords that got no impressions, but I see 
> plenty of keywords with zero impressions that *are* returned in the 
> keyword performance report. So why are the keywords missing from the 
> performance report?
>
> Here is the code snippet I use to access the (live) status data:
>
> def getKeywordStatusReport(client):
>     # Initialize appropriate service.
>     report_downloader = client.GetReportDownloader(version="v201806")
>
>
>     # Create report query.
>     report_query = (adwords.ReportQueryBuilder()
>                   .Select("ExternalCustomerId", "CampaignId", "AdGroupId", 
> "Id", "Criteria",
>                           "KeywordMatchType", "CampaignStatus", 
> "AdGroupStatus", "Status")
>                   .From("KEYWORDS_PERFORMANCE_REPORT")
>                   .Where("Status").EqualTo("ENABLED")
>                   .Where("AdGroupStatus").EqualTo("ENABLED")
>                   .Where("CampaignStatus").EqualTo("ENABLED")
>                   .Build())
>
> And the bit I use (the following day) to access the performance data:
>
> def getKeywordPerformanceReport(client):
>     # Initialize appropriate service.
>     report_downloader = client.GetReportDownloader(version="v201806")
>
>
>     # Create report query.
>     report_query = (adwords.ReportQueryBuilder()
>                   .Select("ExternalCustomerId", "CampaignId", "AdGroupId", 
> "Id", "Criteria",
>                           "KeywordMatchType", "Clicks", "Impressions", 
> "Cost", "Conversions", "Date")
>                   .From("KEYWORDS_PERFORMANCE_REPORT")
>                   .During("YESTERDAY")
>                   .Build())
>
> Why would this second query fail to return data on keywords that were 
> active the previous day?
>
> Cheers,
> Tom
>

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  • ... tom . wagstaff
    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum
      • ... tom . wagstaff
    • ... 'Bharani Cherukuri (AdWords API Team)' via AdWords API and Google Ads API Forum

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