Hi

There's no need to encode the value of your StringRuleItem 
<https://developers.google.com/adwords/api/docs/reference/v201809/AdwordsUserListService.StringRuleItem>
 when 
creating RuleBasedUserList 
<https://developers.google.com/adwords/api/docs/guides/remarketing#remarketing_with_rule-based_user_lists>.
 
However, you may take note that for URL/Referrer URL, value can not contain 
illegal URL chars such as: "()'\"\t". Also, yes, you could follow the link 
that you provided to fix the common formatting issue if you're using custom 
parameters.

Thanks and regards,
Luis
AdWords API Team

On Tuesday, January 8, 2019 at 8:57:32 AM UTC+8, matan.meshi wrote:
>
> Hi,
> When creating RuleBasedUserList 
> <https://developers.google.com/adwords/api/docs/guides/remarketing#remarketing_with_rule-based_user_lists>
>  
> with StringRuleItem Do I need to encode the value of the rule item?
> Do I need to avoid some characters or to follow this formatting rules: 
> https://support.google.com/google-ads/answer/7280698 ?
>
> Thanks
>
>
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  • ... matan . meshi
    • ... 'Luis Xander Talag (AdWords API Team)' via AdWords API and Google Ads API Forum

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