Hi Stephen,
The TargetRoas
<https://developers.google.com/adwords/api/docs/appendix/reports/bid-goal-performance-report#targetroas>
field
is of behavior type ATTRIBUTE. This means that only the current value will
be displayed or returned through the reports. As for its historical values,
I'm afraid that there is currently no way via the AdWords API to retrieve
them. For now, you may have to keep record of these manually.
As for the historical values support in the new Google Ads API, I would not
be able to comment further as I also have no information if it will be
supported. For now, you may follow our blog
<https://ads-developers.googleblog.com/> for updates.
Thanks and regards,
Peter
Google Ads API Team
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On 05/16/19 17:48:07 [email protected] wrote:
Hi,
I am attempting to analyze the performance of a target ROAS bid strategy
over time. The target ROAS value was changed several times over the last
few months, and I can see this in the Ads interface in the bid strategies
report (Tools > Bid strategies > my bid strategy).
However, when I query the BID_GOAL_PERFORMANCE_REPORT
<https://developers.google.com/adwords/api/docs/appendix/reports/bid-goal-performance-report>,
with Date as a segment, the 'Target ROAS
<https://developers.google.com/adwords/api/docs/appendix/reports/bid-goal-performance-report#targetroas>'
column only shows the *current* target ROAS value across all dates. This
behavior is not documented, as far as I can see, so I found it quite
misleading.
My question is, is there any way to pull historical target ROAS values for
a bid strategy through the AdWords API? As far as I know, these entities
are not included in the change history, please correct me if I'm wrong.
If not, will this be possible using the new Ads API?
Thanks
Stephen
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