Hi Mathieu,

Thank you for reaching out. You can still use hashed phone number without plus 
sign, but I'm afraid that the phone number will not be matched with a customer. 
As stated in the documentation, phone numbers must start with a plus sign. If 
the phone number is not correctly formatted before hashing, the API will still 
accept the hashed phone number, but the phone number will not be matched with a 
customer.

Let me know if this helps. Feel free to write back if you have further 
clarifications.

Regards,
Dave
Google Ads API Team
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