Hello Robert,

The Ads API reports are multi-attribution which means that the reports should 
not be aggregated together as this might result in the metrics (Impressions and 
count) being double counted. You will be able to use different criteria reports 
and map the results between the Google Ads UI and the API. Since the AdWords 
API Criteria Performance Report being a single attribution report, this means 
that only one criteria will be attributed randomly. That means that not all 
keywords will be included. This could result in a difference between the data.

Thanks,
Bharani, Google Ads API Team
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