Hi Michael,

The value '--' in reports means null. However, your concern appears to be more 
specific to the Google Ads UI and how values in reports are generated. With 
this, I would suggest that you get in touch with the product experts via the 
Google Ads Community Forum so they can better assist you if you have further 
concerns.

Regards,
Hiroyuki
Google Ads API Team
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Also find us on our blog:
https://googleadsdeveloper.blogspot.com/
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