Hi Christian,

I apologize for the inconvenience. I understand your concern and would try my 
best to address them in the responses below.
1. How do we know what this unique key is for each report? It's not described 
in the report documentation or on the implicit segmentation page that Luis 
linked to: We do not have a separate documentation for the list of unique keys 
and their report types. The closest we have is the particular report type for 
the Google Ads entities. Please refer to this guide on choosing the most 
suitable report for your requirements. The Shopping performance report is a 
product level report where the data is implicitly segmented based on the 
products.
2. Are you saying that whenever a report includes one of the "unique key" 
attributes such as AdGroupId or CampaignId the report will be segmented by this 
field? If so, what is the full set of "unique key" fields? -> Yes, that’s right.
Let us know if this helps or if you need any additional information.

Regards,
Nikisha Patel, Google Ads API Team
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