Hi Mitchell,

Thanks for reaching out to our team.

As in the Chinese, Japanes and Korean languages each character counts as two 
bytes, if you use these double-byte characters in the keyword, the limit would 
be 40 characters instead of 80. You could also refer to this article about how 
the double-byte characters count towards the limit.

I hope it helps. Please let me know if you have further concerns.

Regards,
Xiaoming, Google Ads API Team
ref:_00D1U1174p._5001UKMm2e:ref

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