I am seeing a similar issue where the adwords API doesn't match the 
information in the Adwords UI. In the UI the field "Bid-adj." the numbers 
are presented in a range of -100% to 900% whereas the Adwords API field 
"BidModifier" (display name of "Bid-adj." only reflects a range of 0%-100%

Thanks,

On Wednesday, March 23, 2016 at 1:44:31 PM UTC-6, Nadine Sundquist (AdWords 
API Team) wrote:
>
> Hello everyone,
>
> I can confirm that the fix has been pushed. Here's what it will look like:
>
>    - All values will be in percentages in order to match with all the 
>    other bid modifiers in the reports.
>    - If a value is not set in the service, then the value returned will 
>    be '--'. We've been working on getting the '--' consistent across all the 
>    reports when a value on the back-end is considered null rather than just 
>    leaving an empty string.
>
> Nice job on catching that as soon as it was available! I had just finished 
> testing it out to make sure that everything looked good.
>
> Cheers,
> Nadine, AdWords API Team
>
> On Wednesday, March 23, 2016 at 6:54:56 AM UTC-4, suvodhoy sinha wrote:
>>
>> Hi Nadine,
>>
>> I see updated values(percentage values) in the reports for BidModifier. 
>> It seems the fix has gone live. Kindly confirm.
>>
>> On Saturday, 19 March 2016 03:38:37 UTC+5:30, Nadine Sundquist (AdWords 
>> API Team) wrote:
>>>
>>> Hi Brad,
>>>
>>> Thanks for confirming this. It always helps to have that '+1' shout-out. 
>>> We've now found the root cause, and we're working on a solution. I'm not 
>>> sure exactly when a fix will be available, but I will post here as soon as 
>>> it is available.
>>>
>>> Cheers,
>>> Nadine, AdWords APi Team
>>>
>>> On Friday, March 18, 2016 at 6:03:19 PM UTC-4, Brad Ruderman wrote:
>>>>
>>>> Any update on this? I can confirm this is an issue I am also seeing.
>>>>
>>>> Thanks!
>>>>
>>>> On Monday, March 7, 2016 at 6:18:31 AM UTC-8, Nadine Sundquist (AdWords 
>>>> API Team) wrote:
>>>>>
>>>>> Hello,
>>>>>
>>>>> Thank you for the additional information. That confirms my theory. 
>>>>> We're looking into it, and I'll keep you updated on our progress.
>>>>>
>>>>> Cheers,
>>>>> Nadine, AdWords API Team
>>>>>
>>>>> On Monday, March 7, 2016 at 8:39:14 AM UTC-5, [email protected] 
>>>>> wrote:
>>>>>>
>>>>>> Hi Nadine
>>>>>>
>>>>>> Any update on this? I had sent you the details you had asked for.
>>>>>>
>>>>>> On Saturday, March 5, 2016 at 4:40:22 AM UTC+5:30, Nadine Sundquist 
>>>>>> (AdWords API Team) wrote:
>>>>>>>
>>>>>>> Hi,
>>>>>>>
>>>>>>> One other thing would really help me out. Could you also click *Reply 
>>>>>>> privately to author* in the forum and send me your customer ID? 
>>>>>>> That would be a huge help.
>>>>>>>
>>>>>>> Best,
>>>>>>> Nadine, AdWords API Team
>>>>>>>
>>>>>>> On Friday, March 4, 2016 at 6:07:53 PM UTC-5, Nadine Sundquist 
>>>>>>> (AdWords API Team) wrote:
>>>>>>>>
>>>>>>>> Hello,
>>>>>>>>
>>>>>>>> So, it looks like this value related to 
>>>>>>>> AdGroupBidModifier.bidModifier 
>>>>>>>> <https://developers.google.com/adwords/api/docs/reference/v201601/AdGroupBidModifierService.AdGroupBidModifier#bidmodifier>.
>>>>>>>>  
>>>>>>>> The only time I can possibly think of this being blank (--) would be 
>>>>>>>> if 
>>>>>>>> there was no AdGroupBidModifier set. Is that the case with some of 
>>>>>>>> your campaigns? We'll start looking into it in the meantime. I just 
>>>>>>>> want to 
>>>>>>>> verify that's the case here.
>>>>>>>>
>>>>>>>> Thanks,
>>>>>>>> Nadine, AdWords API Team
>>>>>>>>
>>>>>>>> On Friday, March 4, 2016 at 3:51:04 PM UTC-5, suvodhoy sinha wrote:
>>>>>>>>>
>>>>>>>>> I see an inconsistency in the data in Ad Group Performance Report. 
>>>>>>>>> We have four variations of setting mobile bid modifier in the adwords 
>>>>>>>>> interface. For each of these I have mentioned the value which comes 
>>>>>>>>> in the 
>>>>>>>>> report under the column *mobileBidAdj*
>>>>>>>>>
>>>>>>>>>    1. 0% : 1.0
>>>>>>>>>    2. 20% (this is an example value can be in -90% to 300%) : 1.2
>>>>>>>>>    3. leave blank (*--*) : 0.0
>>>>>>>>>    4. -100% : 0.0
>>>>>>>>>
>>>>>>>>> As you will notice the value is same for the 3rd and 4th option 
>>>>>>>>> which makes it very difficult to distinguish. As per my 
>>>>>>>>> knowledge, if you are leaving the modifier blank ,ie, --, it means 
>>>>>>>>> you are 
>>>>>>>>> using the same bid for mobile. So 0% and -- both mean the same and 
>>>>>>>>> should 
>>>>>>>>> ideally return 1.0 for both if not 1.0 and -- respectively. Is 
>>>>>>>>> this behaviour expected or am I missing something?
>>>>>>>>>
>>>>>>>>

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