As an agency we want to prove to our customers that margin based campaigns work.
Goal: margin based campaign for small/fixed product collection. Problems: - We start with smal product collection inside a campaign. People (can) buy other products then used/targeted in campaign OR they buy additional products with no know margin - Ads attribution model vs analytics “last click” tracking. - Google ads (api) does not give insight in sales or individual conversion. Main problem: We can’t find out how much a individual ads conversion did cost (in ads report) What we tried: 1: create 2 custom conversion goals (margin_of_order, total_margin_unknown) 2: import ads report with API (costs, conversions, segment conversion goals, etc) 3: import conversion data analytics (sales with used ads campaign) 4: link order data from webshop (products bought, value, etc) 5: like to show the result to customer……… But the data does not match.. google ads has different amount of conversions than analytics (attribution vs last click). So we can’t prove margin based advertising works, and can’t run unlimited budgets on campaigns and ask for more or all margin info. We and our customers can’t fact check the result, making the whole test questionable. Why not ask for a 100% coverage of margin? Because webshops don’t like google to know margins, and most don’t record this inside their webshop. Thats why we would like to start small and prove the concept first. Questions: - Are we right we can’t get individual sales info from Adwords/ads (api)? - What would be an alternative approach? Thx for the response. -- -- =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ Also find us on our blog: https://googleadsdeveloper.blogspot.com/ =~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~=~ You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/adwords-api?hl=en --- You received this message because you are subscribed to the Google Groups "AdWords API and Google Ads API Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/adwords-api/0bfe4eb1-1c4e-4c24-8cb7-66a50e999d2e%40googlegroups.com.
