For comparison sake:
If I set my bid at $500 a click on the keyword Colin Jost in the US, it
says I'll get 321 impressions a month.
If I look in Keyword Planner for Colin Jost, it says there are 201,000
impressions per month.
That is insanely different. Which one should I trust?
On Friday, February 28, 2020 at 2:45:54 PM UTC-5, Russell Jones wrote:
>
> I am using Traffic Estimator to determine the maximum amount of traffic I
> might be able to get for some pop-culture terms. However, the results
> returned are incredibly low, especially for celebrity names...
>
> colin jost: {
> min: 263.29446,
> max: 321.80436,
> },
> -michael che: {
> min: 6.944577,
> max: 8.4878166,
> },
> -pete davidson: {
> min: 35.201769,
> max: 43.024386,
> }
> }
>
> Versus the show they are on, which is still very low compared to Keyword
> Planner.
>
> {
> -saturday night live: {
> min: 8802.8715,
> max: 10759.0659,
> }
> }
>
> Any ideas why these numbers would return back so low? I'm sending in
> ridiculously high bids (several hundred dollars) just so I can get an idea
> of the traffic...
>
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