I’m doing a feasibility assessment for a project related to surfacing 
dynamic values using the AdWords API. These values would change very often, 
sometimes every 5-10 minutes, and I want to ensure that the solution we 
pursue will be scalable & not run into any impediments.


Use case: Say we are running an Ad surfacing wait times in the Ad itself, 
Example: Get an Appointment - Wait time 5 minutes. 

 

I have outlined some questions below regarding Ad Customizer Feeds as well 
as some questions regarding Ad Parameter values & usage (param1 & param2).

 

*Ad Customizers*

   - If a feed uses exclusively number attribute types, what would the 
   median approval time be for a feed update?
   - Can a feed be modified using the Google AdWords API or any other API 
   (such as the Google Ads API beta)?
   - What is the most often a feed can be updated via an automated method?
   - If the values within a feed are static (only ever integers from 0 to 
   60), can a feed become “whitelisted” and skip the approval queue?

 

*Ad Parameters*

   - Are Ad Parameters only available at the Keyword level? Can these be 
   set at a campaign or ad group level?
   - If these are only able to be applied on a Keyword level I feel like we 
   would be making 1000's of API calls every few minutes, this doesn't seem 
   intended?
   - Is there any example PHP API code calling/echoing the param1 & param2 
   values for a keyword (or campaign/ad group if that’s possible)?
   - Can you test Ad Parameters using a developer account and see the 
   result in the web UI, or would you have to test these on a live Ad.
   
 

Maybe there is an intended method to update dynamic values at this high 
frequency that I don't know about?  The research that we have done leads us 
to believe these are the only two methods?


Thank you so much & please let me know if there’s any additional context 
that I could provide to you that would be helpful in responding to these 
questions.

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