Hi Berto,

Thank you for reaching out. In terms of the headline fields, it looks like 
those are not available in AdWords API. I have submitted a feature request on 
your behalf so please keep an eye on our Developer Blog for information on 
future releases.

For the Display URL, it is required when creating the ad in the UI and API. If 
you try and create the Ad in the UI, you will notice that the Display URL is 
pre-populated.

Regards,
Mitchell
Google Ads API Team
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