[Note: I do know that this is not the first time the topic is raised,
however I didn't see in the replies a solution for my problem, so I'm
raising it again]
Hi,
Comparing the impression count I get using UI (keyword planner - forecast)
vs the API (TrafficEstimatorService), I notice gaps – roughly a factor of 2.
For example:
- Keyword=’55 inch tv’ UI Impressions= 4,282
API impressionsPerDay (average of max and min)= 1965
- Keyword=’baby stuff’ UI Impressions= 2,313
API impressionsPerDay (average of max and min)= 899
- Keyword=’converse boots’ UI Impressions= 1,548
API impressionsPerDay (average of max and min)= 906
Config:
- UI:
- Locations: United States
- Language: English
- Max CPC:10 (my currency)
- Date: July 2, 2020
- And also:
- Search networks: Google
- API (campaignEstimateRequest):
- Locations: United States
- Language: English
- microAmount: 10,000,000
- Date - I executed the script that accessed the API today (July 1,
2020)
- And also:
- matchType: BROAD
- In both cases I use the same client account
Questions:
1. In the API - I didn’t specify: date. I understand that the API
returns the impression results per day. Is that correct?
2. Is the API based estimation made per the subsequent date of current
date (i.e. impression estimates for tomorrow)?
3. In the API - I didn’t specify: search networks. Can this be a cause
for the gaps?
4. In the UI - I didn’t specify: matchType (may be I missed this setting
elsewhere). Can this be a cause for the gaps?
5. Any idea why I see these gaps?
6. How do I create report definition
<https://developers.google.com/adwords/api/docs/guides/reporting#create_a_report_definition>
to
see some more data?
Thanks a lot,
Tal
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