Hi Nick,

Thank you for reaching out. You can refer to this support document to read 
about the requirements for using Customer Match. For additional information on 
requirements, you can also take a look at this blog post.

As for your second question, yes, it is possible to build an audience based on 
an offline conversion event. As mentioned in this documentation, you can have a 
basic_user_list that targets a specific conversion type. For more details, you 
can refer to this guide.

Regards,
Danica, Google Ads API Team
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