Update:
Contacted the Google Adwords API team and UI team.
Everyone answered in details, and we figured out what's taking place.
The solution is the following.
You need to subtract the cost for mobile calls.
1. First, obtain it, from the Account Performance Report, filtering by
- only mobile devices
- ClickType: CALLS
2. Then, for mobile, you need to use this formula
"Manual Conv.value / cost" = ConversionValue / (Cost - Cost_for_calls)
And then the UI value will match the manually calculated ROAS ("conv.value
/ cost")
Thanks again!
On Thursday, August 20, 2020 at 12:20:40 AM UTC+3 Ершов Александр wrote:
> Done
>
> Sent you the data
>
> Thank you!
>
>
> On Wednesday, August 19, 2020 at 11:56:38 PM UTC+3, adsapiforumadvisor
> wrote:
>>
>> Hello,
>>
>> Can you please *reply privately to author *your CID, report query and
>> report results so I can further troubleshoot?
>>
>> Thanks,
>> Anthony
>> Google Ads API Team
>>
>> ref:_00D1U1174p._5004Q23t8yd:ref
>>
>
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